The future of the environment where we live, is closely related to our future. In conditions of rapid urban development where environmental impact is becoming more visible, environmental protection has become a necessity. In order stimulate an environmentally aware culture, the first edition of the Environmental Film Festival in Albania, was held between 22-25 May. The Ministry of Environment, Forestry and Water Administration in Albania, supported by the Delegation of the European GIZ chose film, workshops and an exhibition to convey the message to the audience in the capital and in the cities of Vlora, Pogradec, Shkodra, etc. Co-PLAN airtime brought two short films, as well as an exhibition ‘retrospective’ to highlight how consumer behavior has changed Albanians in years, with corresponding impact on the environment.